Web app
Verafy Compliance App
Client
MapleLead
Duration
6 months
Eliminating the bottleneck of $15K in administrative waste per employee in real estate transaction auditing.
View project
Turn design
into
revenue.
retentions.
conversions.
Book call
Trusted by
About
I’m a product partner for seed-stage startups, specializing in AI-native products.
I help seed-stage SaaS companies turn confusing products into intuitive, conversion-driven experiences, and improve activation, retention, and conversion through UX and product design.
AI features
01
User research & testing
02
UX & UI design
03
Prototyping
04
Design systems
05
Design engineering
06
Work
Why Studio1B?
At a stage where product design is particularly crucial, I help translate big ideas into focused, trusted products that customers actually want to adopt.
Web app
Rivian BI Portal
Client
Rivian
Duration
6 months
Transforming the experience of accessing and managing BI dashboards for Rivian’s stakeholders
View project
Web app
HENRY
Client
EXL Service
Duration
6 months
Improving wealth managers’ experience of creating a target client list in EXL’s new finance prototype, HENRY
View project
Web & mobile
VIU by HUB Quotation Flow
Client
HUB International
Duration
2 months
A/B Testing, UX audit, and redesign to address the drop off rate in the quotation funnel
View project
E-commerce
Spandex Global E-commerce
Client
Ohana Inc,
Duration
3 months
A/B Testing, UX audit, and redesign to address the drop off rate in the quotation funnel
View project
“
Studio1B brilliantly simplified our complex regulatory logic. Hanbi's design turned a high-stakes compliance burden into a seamless, error-resistant workflow that agents finally trust implicitly.
Jonathan Rhee
MapleLead CEO, Broker
1/5
“
Hanbi effectively unified our fragmented data ecosystem. They turned 10,000+ dashboards into a structured, governed portal that transformed how Rivian makes high-stakes, data-driven decisions at scale.
Saritha Suresh
Rivian Director, Enterprise Data and Analytics
2/5
“
Hanbi transformed HENRY from an overwhelming data tool into a high-performance segmentation engine. Her focus on restraint and user-centric flow turned complexity into pure clarity.
Rahul Phalnikar
EXL Vice President
3/5
“
Hanbi executed a comprehensive UX audit and system-wide refactor of the Figma design system. She delivered a streamlined intake-to-transaction lifecycle, reducing drop-off rate from 35% to 8%.
Paul Dukes
Product Manager, VIU by HUB
4/5
“
Studio1B removed the friction holding us back. By simplifying our journey and checkout, they delivered a 35% conversion boost and turned abandonment into measurable growth.
Max Lee
Ohana Inc. Founder & CEO
5/5
Services
Don’t pause your roadmap to hire;keep product moving.
At a stage where product design is particularly crucial, I help translate big ideas into focused, trusted products that customers actually want to adopt.
And know exactly what to expect.
Product UX Audit
Deliverables
User journey analysis
Friction points
UX recommendations
Activation improvements
Duration
1-2 weeks
Feature Design
Deliverables
A flow or feature of choice(e.g., onboarding) from UX research to prototype
Duration
Varies
Landing Page Design
Deliverables
Figma design
Interactive prototype
Shipped via website builder
Duration
2 weeks
0-1 Product Design
Deliverables
Research, wireframes, iterations
Interactive lo-fi / hi-fi designs
End-to-end annotated flows
Scalable design system
Duration
Monthly retainer
Contact
Ready to build something amazing?
Blog
Created by Studio1B
Turn design
into
revenue.
retentions.
conversions.
Book call
Trusted by
About
I’m a product partner for seed-stage startups, specializing in AI-native products.
I help seed-stage SaaS companies turn confusing products into intuitive, conversion-driven experiences, and improve activation, retention, and conversion through UX and product design.
AI features
01
User research & testing
02
UX & UI design
03
Prototyping
04
Design systems
05
Design engineering
06
Work
Why Studio1B?
At a stage where product design is particularly crucial, I help translate big ideas into focused, trusted products that customers actually want to adopt.
Web app
Verafy Compliance App
Client
MapleLead
Duration
6 months
Eliminating the bottleneck of $15K in administrative waste per employee in real estate transaction auditing.
View project
Web app
Rivian BI Portal
Client
Rivian
Duration
6 months
Transforming the experience of accessing and managing BI dashboards for Rivian’s stakeholders
View project
Web app
HENRY
Client
EXL Service
Duration
6 months
Improving wealth managers’ experience of creating a target client list in EXL’s new finance prototype, HENRY
View project
Web & mobile
VIU by HUB Quotation Flow
Client
HUB International
Duration
2 months
A/B Testing, UX audit, and redesign to address the drop off rate in the quotation funnel
View project
E-commerce
Spandex Global E-commerce
Client
Ohana Inc,
Duration
3 months
A/B Testing, UX audit, and redesign to address the drop off rate in the quotation funnel
View project
“
Studio1B brilliantly simplified our complex regulatory logic. Hanbi's design turned a high-stakes compliance burden into a seamless, error-resistant workflow that agents finally trust implicitly.
Jonathan Rhee
MapleLead CEO, Broker
1/5
“
Hanbi effectively unified our fragmented data ecosystem. They turned 10,000+ dashboards into a structured, governed portal that transformed how Rivian makes high-stakes, data-driven decisions at scale.
Saritha Suresh
Rivian Director, Enterprise Data and Analytics
2/5
“
Hanbi transformed HENRY from an overwhelming data tool into a high-performance segmentation engine. Her focus on restraint and user-centric flow turned complexity into pure clarity.
Rahul Phalnikar
EXL Vice President
3/5
“
Hanbi executed a comprehensive UX audit and system-wide refactor of the Figma design system. She delivered a streamlined intake-to-transaction lifecycle, reducing drop-off rate from 35% to 8%.
Paul Dukes
Product Manager, VIU by HUB
4/5
“
Studio1B removed the friction holding us back. By simplifying our journey and checkout, they delivered a 35% conversion boost and turned abandonment into measurable growth.
Max Lee
Ohana Inc. Founder & CEO
5/5
Services
Don’t pause your roadmap to hire;keep product moving.
At a stage where product design is particularly crucial, I help translate big ideas into focused, trusted products that customers actually want to adopt.
And know exactly what to expect.
Product UX Audit
Feature Design
Landing Page Design
0-1 Product Design
Contact
Ready to build something amazing?
